DESIGN FOR ORGANIZING

Visuals are powerful. Using visuals in your campaign, whether that means lawn signs or graphics for social media, boosts your message. People respond to visuals, social media algorithms favor posts with images attached, and even if people don’t read your text they will look at your photos. That means your visuals need to tell your story and move people to action.
Like everything else in your campaign, you need to think about your goal for your visuals and the audience you’re trying to reach. First, think about the people you’re trying to reach and what message will resonate with them. Second, think about what you want those people to do. Your answers to these questions should guide your design.