Tom Subak is the founder of the Re/Imagination Lab – a nonprofit organization that advances the missions of social impact organizations by providing actionable insights about consumer digital behavior.

With a thirty-year proven track record of driving social sector transformation and digital innovation, Tom has overseen everything from local, state, and national political campaigns; envisioned, launched, scaled, and sold an internet strategy consulting firm; and led transformational efforts at Planned Parenthood Federation of America, most recently as the Chief Strategy Officer and Assistant to the President.

He is known as a bold visionary and serial transformer. Cecile Richards credited Tom as the person who “made it happen” when discussing Planned Parenthood’s digital transformation in her New York Times best-selling book Make Trouble.